This brief presents a marketing campaign to increase sales of French Truck Coffee’s premium New Orleans dark roast coffee beans by 15% among Boston University students. Targeting creative and environmentally conscious coffee enthusiasts aged 19-22, the campaign positions French Truck Coffee as the choice for quality and individuality.

This document explores the cultural and psychological trend of escapism, particularly among Gen Z. It defines escapism as a coping mechanism for stress and societal disconnection, influenced by factors like the pandemic, digital environments, and pop culture. The analysis highlights various manifestations, including gaming, virtual reality, and immersive experiences offered by brands like Universal Studios, Coach, and REI. It also proposes creative marketing strategies, such as integrating escapism into campaigns to connect with younger audiences. The report emphasizes the dual role of escapism in mental health management and consumer behavior.

This document details a marketing strategy for REI, focusing on appealing to environmentally conscious teens aged 13–16. It highlights REI's strengths in sustainability, community engagement, and eco-friendly practices, while addressing challenges such as premium pricing. The strategy emphasizes leveraging social media trends, particularly those tied to teen culture, such as "Third Places" and "Escapism," to position REI as a hub for outdoor exploration and environmental advocacy. The plan includes creative campaigns like #OnlyOneTake, a content-driven giveaway to engage teen content creators, and partnerships with influencers to reinforce REI's brand identity as a leader in sustainable outdoor experiences.

This presentation outlines a campaign to increase Blue Diamond nut sales by 10%, targeting the subculture of long-distance hikers. It delves into the unique lifestyle and motivations of this audience, emphasizing their need for lightweight, nutrient-dense snacks that fuel extended journeys. The strategy leverages Blue Diamond's variety, convenience, and nutritional benefits to align with hikers’ priorities. Proposed tactics include influencer partnerships, collaborations with REI, and banner ads on hiking-focused websites. The key message, “Blue Diamond is made to match your next breathtaking view,” reinforces the brand's compatibility with the adventurous and nature-connected mindset of long-distance hikers.