The following presentation explores escapism's cultural and psychological trends, particularly among Gen Z. It defines escapism as a coping mechanism for stress and societal disconnection, influenced by factors like the pandemic, digital environments, and pop culture. The analysis highlights various manifestations, including gaming, virtual reality, and immersive experiences, that brands like Universal Studios, Coach, and REI offer. It also proposes creative marketing strategies, such as integrating escapism into campaigns to connect with younger audiences.
